YOUR LOCAL DIGITAL MARKETING AGENCY
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Most PPC accounts quietly leak budget – broad keywords nobody vets, conversions nobody verifies, and a monthly report that celebrates impressions. We run Google Ads the other way round. We start from what a customer is actually worth to you, work backwards to a target cost per acquisition, and build the account to hit it.
Google Ads is the only channel where you can buy your way to the top of a buying-intent search on the same afternoon you decide to. That speed is exactly why it is so easy to waste money on. An account can spend lakhs a month and still look healthy on a dashboard if nobody is checking which search terms actually triggered the ads, or whether the conversions being counted are real enquiries rather than duplicate form loads.
We treat every account as a commercial system. Before a single campaign goes live we agree on what a lead is worth, what a customer is worth, and what you can afford to pay for one. Every decision after that – keyword, bid, budget shift, landing page test – is measured against that number.
That discipline changes what the work looks like. We spend more time in search term reports and conversion tracking than in ad copy generators. We turn off what does not convert instead of hiding it inside a blended average. We test landing pages as seriously as we test headlines, because a good click on a bad page is still a wasted click.
Whether you are launching your first campaign, rescuing an account that has drifted, or scaling a profitable one into new markets, you get a team that can explain every rupee – and a monthly report that a business owner can read without a translator.
Paid search should do more than fill a traffic chart. These are the outcomes we hold ourselves to.
We bid on the searches made by people ready to purchase, and exclude the research-stage terms that quietly drain daily budget.
Every campaign carries a target CPA agreed with you upfront. If a keyword cannot hit it, it does not stay on.
Unlike organic search, a well-built account can produce qualified enquiries in the first fortnight. Useful when you need pipeline now.
Conversion tracking, call tracking and offline import configured properly, so the numbers in Ads match the numbers in your CRM.
Scale up on the campaigns that work, pause the ones that do not, and change direction the same day the market does.
Auction insights tell us exactly who you are losing impression share to and what it would cost to take it back.
One team across every campaign type, so budget moves to whatever is performing rather than sitting where it was allocated in January.
The core of most accounts. Tightly themed ad groups, exact and phrase match discipline, and a negative keyword list that grows every week.
Set up with proper asset groups, audience signals and brand exclusions - not the default wizard that spends your budget on branded traffic you already own.
Merchant Centre feed cleanup, title and attribute optimisation, and product-level bidding that separates your hero SKUs from the long tail.
Awareness and demand capture across the Google network, with placement exclusions that keep your brand off junk inventory.
Sequenced follow-up for the visitors who did not convert first time, segmented by how far down the funnel they actually got.
We do not send paid traffic to a homepage. Purpose-built landing pages, tested headlines, and forms designed to be completed on a phone.
GA4, Google Tag Manager, enhanced conversions and call tracking wired correctly, then verified against your own records.
Inherited a messy account? We map what is spending, what is converting, and what needs switching off before we touch a single bid.
Every account we run follows the same sequence, and you can see exactly which stage yours is in at any point.
We start inside your existing account, analytics and CRM. What has spend gone to, what actually converted, and is the tracking even telling the truth? You get the findings in writing before we propose anything.
Keyword and search-term research grouped by commercial intent, competitor ad copy analysis, and an account architecture mapped to your services and service areas. We agree the target cost per acquisition here, not later.
Campaigns, ad groups, responsive search ads, extensions, negative lists, audiences and landing pages built and QA-checked. Conversion tracking is verified with live test submissions before spend starts.
Search term mining, bid and budget reallocation, ad copy testing, landing page iteration and audience refinement. Every change is logged so you can see what moved the number and when.
A monthly report in plain language – spend, leads, cost per lead, and what we are changing next. Once a campaign is reliably profitable, we expand it into new keywords, geographies or campaign types.
Plenty of agencies can switch a campaign on. The difference shows up in month four.
Your campaigns are managed by experienced specialists from strategy to optimization—never handed off after onboarding.
Your Google Ads, Analytics, Tag Manager and Merchant Centre accounts stay in your name. If you ever leave, you leave with all of it.
Management fee separate from ad spend, stated upfront. We do not take a cut of budget, so we have no reason to recommend spending more.
We already run search, content and local for clients. Paid and organic share the same keyword intelligence instead of bidding against each other.
Impression share and quality score matter to us. Leads and cost per lead are what we put on page one of your report.
Let us help you get your business online and grow it with passion
Share your requirements and our team will get back to you with the best solution for your business.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
We’d love to hear from you!
Auction dynamics, buying cycles and what counts as a good cost per lead change completely by sector. These are the ones we know well.
Everything businesses ask us before starting Google Ads & PPC.
It depends on what a customer is worth to you and how competitive your keywords are, not on a standard package. In most sectors we work in, a meaningful test needs enough spend to generate roughly 30 conversions a month – that is the point at which the data becomes reliable enough to optimise on. We will tell you the realistic floor for your market before you commit, even when that number is higher than you hoped.
No. Your ad spend goes directly to Google from your own billing account, and our management fee is invoiced separately. We are never incentivised to recommend a bigger budget than the account can profitably absorb.
Traffic starts immediately. Meaningful lead flow usually appears within the first two to three weeks, and the account typically reaches a stable cost per acquisition somewhere between weeks six and twelve as the search term data accumulates and the negative list matures. Anyone promising a settled cost per acquisition in week one is guessing.
Always. We work inside an account registered to your business, with your billing. The same applies to Analytics, Tag Manager and Merchant Centre. If you ever move on, you keep the account, its history and all the learning inside it.
That is a large part of what we do. We start with a full audit – what has spent, what converted, whether the tracking is even accurate – and give you the findings before proposing changes. Often the first month is more about switching things off than adding anything new.
Google Ads buys visibility and stops the moment you stop paying. SEO earns it and compounds, but takes months. They are not alternatives – paid search tells you within weeks which keywords actually convert, which is the best possible brief for an SEO programme. Most of our clients run both, and we share the keyword intelligence across the two.
Yes, both. Ad copy, extensions and responsive search ad assets are included as standard. Landing pages are built to match the ad promise, because sending paid traffic to a general homepage is the fastest way to waste a good click. Page build is scoped separately depending on how many you need.
A monthly report covering spend, leads, cost per lead, conversion rate and what changed in the account, written in plain language. You also get live dashboard access so you can check performance any day of the month, plus a call whenever you want to talk it through.
No long lock-ins. We ask for an initial three-month commitment because that is the honest minimum to build, learn and optimise an account properly. After that it runs month to month.
That comes out of the audit. A local service business usually starts with Search and call-only campaigns; an e-commerce brand usually starts with Shopping and Performance Max; a B2B firm often needs Search plus tightly segmented remarketing. We recommend the mix based on your margins and buying cycle, not on what is easiest to set up.
Send us access and we will come back with a written audit – what is converting, what is wasting spend, and what we would change first. No cost, no obligation, and you keep the findings whether or not you work with us.
The businesses that win aren’t just found – they’re found first. We make that happen, from local search to your entire digital presence.
