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Great content ranks nowhere if search engines cannot crawl it, index it or load it fast enough. We audit the infrastructure underneath your site – crawlability, indexation, Core Web Vitals, architecture and structured data – and fix what is quietly capping everything else you spend on search.
Content, keywords and links all assume something that is often untrue: that a search engine can reach every page that matters, understand what it is, and render it fast enough to be worth ranking. When that assumption breaks, the symptoms look like a content problem or a link problem – pages that will not rank no matter how good they are.
Technical SEO is unglamorous, and it is the reason a competitor with weaker content sometimes outranks you anyway. A crawl budget wasted on faceted URLs, a JavaScript framework that renders nothing to a bot, a canonical pointing the wrong way – each one quietly caps everything you spend downstream.
If you are looking for the wider organic programme rather than the infrastructure underneath it, that lives on our SEO services page. This one is about the engineering.
A page has to pass every one of these before it can rank. Fail any single gate and everything downstream is wasted – which is why an audit starts here rather than with keywords.
These come from field data – actual visits on actual devices and connections – not from a lab test on a fast machine. Passing them will not lift a weak page, but failing them holds back a strong one.
How long until the main content is visible. Usually the hero image, a heading block or a banner – whatever is physically largest above the fold.
How quickly the page responds when someone taps or clicks. Replaced First Input Delay because it measures every interaction, not just the first.
How much the page jumps around while loading. The reason someone taps the wrong button because an ad loaded above it at the last moment.
Crawlers follow links, and pages buried five or six clicks deep get visited rarely and treated as unimportant. Site structure is not a navigation preference – it is a statement about which pages matter.
We map crawl depth across your whole site, find the money pages sitting too deep, and restructure internal linking so authority flows to the URLs that actually earn revenue rather than to your privacy policy.
Target: every page that matters commercially sits within three clicks of the homepage.
Small files, large consequences. A single misplaced line in any of these can remove a section of your site from search – and it usually goes unnoticed for months.
Schema markup does not directly improve rankings. What it does is change how your result looks – stars, prices, FAQs, breadcrumbs – and a result that occupies more of the page with more information earns more clicks at the same position.
We implement and validate the schema types your content actually supports, rather than stuffing markup for rich results you will never be eligible for.
React, Vue and Angular sites often render nothing to a crawler on first pass. Google will queue the page for rendering later, but that delay costs indexing speed – and other engines may not render at all.
Your mobile site is the one being indexed, not desktop. Content hidden or trimmed on mobile is effectively content Google may never see.
Replatforms and redesigns are where rankings die quietly. Most losses trace to redirect mapping done as an afterthought during launch week.
Every stage produces a deliverable. You should never be paying for technical work you cannot see the output of.
A full crawl of every reachable URL, cross-referenced against Search Console index coverage, server logs where available, and field Core Web Vitals data. Not a tool export – a read of what the tool found.
Working out why each issue exists. A noindex tag is a symptom; the cause might be a staging config that shipped to production, a plugin default, or a CMS template. Fixing symptoms without causes means they return.
Every issue scored on traffic impact against development effort. Some critical-sounding warnings affect nothing; some quiet ones are capping your whole category structure. You get a ranked list, not 400 undifferentiated red flags.
We implement directly where we have access, or supply developer-ready tickets with exact specifications and acceptance criteria. No vague recommendations that leave your team guessing.
Re-crawl and re-test after deployment to confirm the fix worked and broke nothing else. Technical changes have side effects, and this is where they surface rather than three months later.
Ongoing checks on index coverage, crawl errors, Core Web Vitals, uptime and schema validity – so a bad deployment gets caught in days rather than at the next quarterly review.
Sites change constantly. New templates, new plugins, new content types, algorithm updates. The work does not finish; it becomes maintenance of a foundation that keeps earning.
Bots stop wasting visits on filtered URLs and session parameters, and start reaching the pages that earn money.
Clean sitemaps, sound internal linking and no crawl traps mean fresh content gets discovered quickly.
Better field scores lift user experience and remove a ranking handicap that applies across the whole site.
Often the fastest gain available – pages that were always good enough but were being held back by something structural.
Valid schema means stars, FAQs and breadcrumbs where eligible, which lifts click-through at the same ranking position.
Monitoring catches the deployment that added a noindex tag sitewide, before it costs a quarter of traffic.
Mobile parity means Google sees everything your desktop users see.
Architecture and templates that hold up when you add a thousand more pages, rather than needing rebuilding.
Same discipline, completely different failure modes. Here is what we usually find first.
Most technical audits are a tool export with a logo on the front – four hundred issues, no priority, no explanation of cause, and nothing a developer can pick up and ship. Ours is written to be worked through.
Crawlers flag hundreds of things. We tell you which five actually matter this quarter and which four hundred are noise you can safely ignore.
Tickets with the exact change, the file or template, and acceptance criteria. Your developers should never have to interpret an SEO recommendation.
A duplicate title is a symptom. The cause is a template. We fix the template, so the issue does not reappear next month with new pages.
Technical SEO decays with every deployment. Continuous checks mean a bad release is caught in days rather than at the next audit.
We run SEO, local and paid campaigns too, so technical fixes are prioritised by what will actually move the keywords you care about commercially.
The person who crawled your site is the one writing the tickets and answering your developer’s questions.
Let us help you get your business online and grow it with passion
Share your requirements and our team will get back to you with the best solution for your business.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
Tailored to your business goa
Reliable process, clear communication.
We're here when you need us.
We’d love to hear from you!
Everything businesses ask us before starting technical SEO.
The work that makes a website possible to crawl, render, index and serve quickly. It covers site architecture, robots directives, sitemaps, canonicals, structured data, Core Web Vitals, JavaScript rendering and mobile parity. Content and links decide whether you deserve to rank; technical SEO decides whether you are eligible to.
Because it caps everything else. You can publish excellent content and earn strong links, and none of it converts into rankings if the page is blocked, canonicalised elsewhere, rendering empty to a crawler, or failing Core Web Vitals. Technical problems tend to look like content problems, which is why they go undiagnosed for so long.
A full audit annually for most sites, with continuous monitoring in between. Additionally: before and after any migration or replatform, after a major redesign, and whenever organic traffic drops without an obvious cause. Large sites with frequent deployments benefit from quarterly reviews because regressions ship regularly.
Search Console and Bing Webmaster Tools for how engines actually see the site, a crawler such as Screaming Frog or Sitebulb for structure, PageSpeed Insights and CrUX for field performance data, the Rich Results and Schema validators for markup, and server log analysis where we can get access. Tools find symptoms – the diagnosis is the human part.
Sometimes dramatically, when something structural is holding back content that already deserves to rank – a noindex tag, a bad canonical, pages buried too deep. On a technically sound site the gains are smaller and come from speed and crawl efficiency instead. We will tell you honestly which situation yours is after the audit, rather than promising a lift we cannot see yet.
Three field measurements taken from real visitors. Largest Contentful Paint is how long until the main content appears, targeted under 2.5 seconds. Interaction to Next Paint is responsiveness to taps and clicks, targeted under 200 milliseconds. Cumulative Layout Shift measures how much the page moves while loading, targeted under 0.1.
Both. Where we have access we implement directly. Where changes sit inside your application or need your development team, we supply specifications with exact changes and acceptance criteria, then validate after deployment. You are never handed a list and left to work out what it means.
Yes, and it is a common reason people call us. We compare the raw HTML against the rendered DOM to see what a crawler actually receives, then recommend server-side rendering, static generation or hydration changes depending on your framework and what your team can realistically ship.
Monthly, covering index coverage, crawl errors, Core Web Vitals field data, schema validity, issues found and fixed, and what changed since last month. Written so a business owner can follow it, with the detailed appendix underneath for whoever is implementing.
Fixes to indexation problems can move within days once pages are re-crawled – if a page was blocked and now is not, that resolves quickly. Core Web Vitals improvements take a few weeks to appear in field data because it is a rolling twenty-eight-day window. Architecture and internal linking changes take longer to compound, typically two to three months.
Send us your URL and we will crawl it properly – index coverage, Core Web Vitals, architecture, directives and schema – then tell you plainly what is holding the site back and what it would take to fix. Free, no obligation, and the findings are yours either way.
The businesses that win aren’t just found – they’re found first. We make that happen, from local search to your entire digital presence.
